Overweight residents of an Italian town will be paid to lose weight.
Men living in the northwestern Italian town of Varallo, which has 7,500 residents, will receive 50 euros ($70) for losing 4 kg (9 pounds) in a month. Women will get the same amount for shedding 3 kg (7 pounds).
If they can keep the weight off for 5 months, they will get another 200 euros ($280).